Assignment #3 - Social Media Marketing Analysis by Kristine Paulsrud Brenna

Analysis of M&M´s page on Facebook

In this assignment I am going to the Facebook page for M&M´s. I do think this commercial page is doing a really effective job of social media marketing. The reason why I have this opinion is first of all that I get a really good first impression when I visit the page. There are a lot of strong colors that hit my face at once I go in there and the M&M´s mascot is everywhere. The second thing I noticed was the 15% off coupon. If you like their page, you get a 15% off coupon which you can either use in-store or online. They are not giving away any free things, but they do a good job to promote their coupons and it is easy available. They also have different events going on. They had for instance a deal that for every fifth «check-in» (on Facebook) on Foursquare, you could unlock their “Loyalty Special” for a sweet 15% off your next purchase. By doing this, they are using their customers to do commercial for them, and they are also involving their costumers. They have also been  They do not have any surveys or games as far as I can see.

In addition to this, they are posting a lot of pictures regularly. They are «on-time», for instance they have posted a «Happy Halloween» picture, a «We are providing your Monday night entertainment» picture, and a «Happy Father´s day» picture. This get the users to feel like the is caring about the people out there and they do not just directly focus on selling us their materials. I also found that the M&M'S World NYC team have been in hard work with Habitat for Humanity of Westchester helping to 'M'Prove America' in Breezy Point. In other words, they are also taking part in humanity work, which shows a really good picture of the company to the rest of the world. Posting this kind of pictures and events/participation works in an indirect way because users will have good thaugts about M&M´s and think that they really care about their costumers. They are also posting pictures when there are new tastes on the market, new product designs and new stores around the world. By posting pictures from different stores worldwide, they involve cosutumers from all over, not just in the United States (where their main office is located). When I am scrolling down on the page, there are pictures of M&M´s things everywhere, and you can find almost everything you need. There is also a dialog environment on the page. They are asking questions when they are posting things, and they are also answering the costumers when they have questions.

This facebook page is awesome! I want to got to the shop and by their products, I really respect M&M´s as a company and I am actually «liking» their page now. 

Kristine Paulsrud Brenna