Assignment #3 - Social Media Marketing Analysis by Renate Torgersen

Analysis of Panda Express´ page on Facebook

Panda Express was establishes in California in 1983 and is a food chain who delivers “gourmet Chinese”. I have been visiting panda express a couple of times and I think their food is great. I thought it would be great to look at their Facebook page, and see what impression this page gives me.

Their Facebook page have today about 3.2 million followers, which are quite a lot. My first impression is that their Facebook page is great and entertaining. They post a lot of funny picture, and makes people comment and participate on the page. Further, I am going to look at some different features to evaluate their Facebook page further.

It is not a lot of premiums on their Facebook site, but I have seen some examples. Often when they got new products, and want people to taste it, they are giving away free coupons that gives you the opportunity to taste this dish free. They also give away discount coupons.

The Facebook page are on the other hand very participatory. They makes different surveys where people can vote on which kind of food they like the best. The most recent survey that they provided was if people like brown fried rice or original fried rice better, and participation was enormous. They often post different pictures as well, and are always asking about your opinion.

If we look at user generated content, they have a few contents were people share their own images, but in general, it is not much of this.

Panda Express writes on their Facebook site: “We love how passionate our fans are about sharing. To have a healthy environment for engaging conversations, we ask that comments remain on topic within our posts. We may delete negative comments about Panda Express and those that are not relevant, spam, solicitation, and may remove any identical posts by the same or multiple users”. Meaning that they do not want people to comments on their site, without commenting on their post. However, it is a lot off comments from different people, both negative and positive. It seems like Panda express is quite good when it comes to feedback. Most of the post, without the recent and some unserious, have been comment and those who are negative are receiving apologize.

This is something Panda Express are good at because they updates their status all the times with new things and funny pictures. Their page is up-to-date and often write about important thing that are happening around the world, not just about their new products. They never posts the same picture twice, and are making funny pictures of the panda doing different things.

In general, I think panda express are doing an okay job with marketing on social media. Maybe they are writing too much about their new products, but they are always, at least trying, to make it funny. They are doing a good job on making people active and too entertain people. After studying their Facebook page, they made at least one more “like”.

Renate Torgersen