onsdag 27. november 2013

ASSIGNMENT #5 - "MEMES" and DIFFUSION of INTERNET TRENDS by Anine Jorstad Paulsen



Planking
By Anine Jorstad Paulsen

Planking, or the Lying Down Game, is an activity where you’re lying face down, often in an unusual position or location. The phenomenon was first introduced by two teenage boys from England in 1997, where they started lying face-down in public places to amuse themselves. They’re names were Gary Clarkson and Christian Langdon, and they were 15 and 12 years old at the time. They called it the Lying Down Game. It became known on the Internet in 2007, when one of their friends Daniel Hoppin created a Facebook page, to see who could take the craziest photo. The term “planking” was then later introduced by Sam Weckert from Australia, who also created a Facebook page where people could share their photos. The media started reporting the practice, and by 2009 it was a global phenomenon.

I think the reason it became so popular on the Internet was because a lot of people had the goal of posting the best “planking” photo. It became a competition where people would “plank” almost anywhere for a good photo, even if it left them in a dangerous situation. It has been reported at lest one death as a result from the activity. Some examples of where people have been planking is on top of dangerous animals like tigers and whales, on top of tall buildings, on top of moving cars etc.

There are very specific rules you have to follow when planking:
1) You must always lay face down, ensuring your face remains expressionless for the duration of the Plank.
2) Your legs must remain straight, and together with toes pointed.
3) Your arms must be placed by your side, held straight and fingers pointed.
4) You must make it known that you are Planking. Saying 'I am Planking' usually get this across. Sternly announcing it will ensure a good result.
5) Your safety should always be considered. Properly thought through Planking procedures should always go to plan. Never put your self at undue risk.
6) Every Plank that is captured must be named.

If we look at Google Insights, planking was the most popular in the period between April 2011 and December 2011. After that, the searches for the term decreased. The news about a person dying after the attempt of taking a planking photo was probably one of the reasons the term was a popular search in May 2011. Even though the craze is less searched for now, it’s still a popular phenomenon, and you can still see people posting planking photos of themselves online.

There are a lot of other memes that has been influenced by planking, and the most popular ones are probably “owling”, “batmanning” and “horsemanning”. Owling is when a person squats “like an owl” in populated and uncommon areas, while making noises similar to an owl. Batmanning is a meme which involves hanging upside down by the feet, and Horsemanning requires two people, appearing to be a single person with a detached head. Other memes that has been influenced by planking is “hadoukening”, “vadering”, “teapotting”, “springing”, “tebowing”, “gronking”, “bradying”, “griffining”, and “kaepernicking”.





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